Sector
Packaging
Year
2018
Mānuka honey, produced in New Zealand by bees that pollinate the Mānuka bush, is one of the most unique and beneficial forms of honey in the world. Considered as a natural treasure, Mānuka is a native New Zealand bush plant that flourishes throughout the remote coastal regions of New Zealand when it is left to grow wild.
The preserve nature in New Zealand land ensure the quality of the honey that harvested, which inspire the grand landscape in the packaging design. While Mānuka plant is known as a evergreen, it has influenced the small pack design with leafy elements surrounding the flavours too.
A lot of fun can be gained by allowing the imagination to bring you down the rabbit hole.
Candies are meant to be fun since you are indulging into the sweetness. A set of playful illustrations have been carefully designed and implemented. Each illustration engages with the corresponding flavours, it brings out the visual imaginative of the taste. As soon as you grab the pack of the candies, your senses are fulfilled with joy and excitement.