Rubber. Reimagined. Introducing Sable Rubber, formerly known as Molectra. Sable is actively working to change this narrative by transforming the way rubber is regenerated. They take used rubber, process it, and transform it into a genuine alternative to virgin rubber—fit for any application. We repositioned the brand from a recycling company to a tech company, giving Sable the potential to stand out in a stylistically stagnant industry. We built on the central attributes of innovation and minimalism to bring to life the 3D visuals that tell the story of rubber regeneration.