XCLSVE is not grandstanding and braggy. They mark their spot in 3 different ways. X Collection - A selection of limited edition items; X Creation - A collection of its own branded items; X Collaboration - Partnership with selected brands.
To embrace those three factors, a wordmark with copyright icon © is created to strengthen the distinctiveness of the brand . Inspired by the XCLSVE's diversity and exclusive senses of streetwear, the 'C' in the copyright marque can also be changed to different pictogram which boosts the attitude of street culture.